With 80 years of experience, BBB Industries produces OE-quality sustainably manufactured and new heavy duty starters and alternators under the Wilson® brand.


Wilson® is a trusted reliable alternative to OE providing the same reliability and quality as new at lower prices enabling fleets to decrease expenses while increasing uptime. Triple tested with documented testing results readily available for added reassurance of exceptional quality.


Tested Power.
Tested PeRformance.

Find the Products You Need Quickly & Easily

Search our extensive catalog by application, part number or unit attributes for automotive, industrial, marine and heavy duty truck applications.



Continuous improvements made to OE designs



Every unit is end-of-line tested prior to shipping



Comprehensive import and domestic application coverage



State-of-the-art research & development and endurance testing labs

Quality & Support


Award winning product quality, customer service, tech support, and category management



Branding opportunities include unique private and co-branding programs


Wilson Starters & Alternators Video Library.

Troubleshooting a Starter – HD

Troubleshooting an Alternator – HD

HD Alternators and Starters

Want more Training and Videos on BBB Commercial Vehicle Products?


Visit Our Training Center


What is Sustainable Manufacturing??


For 30+ years, BBB has been a pioneer in sustainable manufacturing. An industry that’s part of the circular economy by virtue of what it does -- extend and improve the useful life of critical auto parts.


This expertise has helped us create a precision-tuned process based on superior innovation, leading research, and never-ending process improvements.


We call it Sustainable Manufacturing


Our sustainable manufacturing process transforms an original part that has lived through its first useful life into a sustainably manufactured part that has a second or third life. Sustainably manufactured products have high-quality standards and are as good or better than new parts. This approach meets the needs of the present without compromising the needs of the future. It’s about conserving natural resources, minimizing negative environmental impact, and doing good for our employees, our communities, and each other.