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With 80 years of experience, BBB Industries produces OE-quality sustainably manufactured and new starters and alternators under the Wilson® brand for the agricultural, industrial, heavy duty truck, marine, and automotive aftermarkets.


Wilson® is a trusted reliable alternative to OE providing the same reliability and quality as new at lower prices enabling fleets to decrease expenses while increasing uptime. Triple-tested with documented testing results readily available for added reassurance of exceptional quality.


With our world-class manufacturing facilities and strategically located warehouses, Wilson offers a business philosophy rooted in continuous improvement and customer service that is unparalleled in aftermarket industry.


Tested Power.
Tested PeRformance.

Wilson Alternators



Continuous improvements made to OE designs



Every unit is end-of-line tested prior to shipping



Comprehensive import and domestic application coverage



State-of-the-art research & development and endurance testing labs

Quality & Support


Award winning product quality, customer service, tech support, and category management



Branding opportunities include unique private and co-branding programs

Learning Center

Troubleshooting a Potential Alternator Problem

Troubleshooting a Potential Starter Problem

Troubleshooting Parasitic Battery Drain

Troubleshooting an Alternator

Removing and Installing an Alternator

Removing and Installing a Starter

How to Properly Shim a Starter

How to Inspect Belts & Pulleys

Starter Circuit Voltage Drop Tests

Automobile Electrical System Overview

Automotive Meters & Test Equipment

Fundamentals of Electricity for Automobiles

Fundamentals of Magnetism for Automobiles

HD Alternators and Starters

What is Sustainable Manufacturing?


For 30+ years, BBB has been a pioneer in sustainable manufacturing. An industry that’s part of the circular economy by virtue of what it does -- extend and improve the useful life of critical auto parts.


This expertise has helped us create a precision-tuned process based on superior innovation, leading research, and never-ending process improvements.


We call it Sustainable Manufacturing


Our sustainable manufacturing process transforms an original part that has lived through its first useful life into a sustainably manufactured part that has a second or third life. Sustainably manufactured products have high-quality standards and are as good or better than new parts. This approach meets the needs of the present without compromising the needs of the future. It’s about conserving natural resources, minimizing negative environmental impact, and doing good for our employees, our communities, and each other.

Find the right part here!